Pink Velvet Cake Roll

There’s a certain nostalgia that washes over us when we think of cake rolls. Picture this: a warm kitchen filled with the scent of freshly baked cake, a light dust of powdered sugar in the air, and the excitement of rolling something so delicate and beautiful. As the world shifts towards a more vibrant, whimsical aesthetic in baking, pink velvet cake rolls have emerged as the new trend, capturing hearts with their delightful taste and stunning appearance. Imagine slicing into a soft, luscious roll of velvety pink cake, revealing creamy filling swirls and an inviting sweetness that wraps around your senses like a warm hug. Whether it’s a birthday, a holiday gathering, or simply a day that deserves a sprinkle of joy, this pink velvet cake roll isn’t just a treat—it’s an experience waiting to happen.

Back when I first tackled cake rolls in my baking adventures, I remember the thrill—and the fear! The notion of rolling a cake seemed daunting, but with practice came confidence. I spent countless weekends experimenting until I perfected my version of pink velvet cake rolls. This creation is not just a seasonal trend but resonates well with the ongoing aesthetic of celebrating all things pink and floral, particularly during springtime festivities. Trust me; the moment you take that first bite, you’ll understand why this cake roll is perfect for any occasion.

Ingredients

  • 1 cup all-purpose flour – provides structure; consider using a gluten-free blend for dietary needs.
  • 1 cup granulated sugar – sweetens and creates moisture; brown sugar offers a deeper flavor if desired.
  • 1/4 cup unsweetened cocoa powder – gives depth to flavor; carob powder makes a great caffeine-free swap.
  • 1 tsp baking powder – for leavening; baking soda is an alternative but requires a corresponding acid.
  • 1/2 tsp salt – enhances flavors; sea salt or kosher salt both work perfectly.
  • 3 large eggs – bind and create moisture in the cake; aquafaba can substitute for a vegan option.
  • 1/2 cup buttermilk – ensures tenderness; almond milk with lemon juice or vinegar can mimic this.
  • 1/4 cup vegetable oil – adds moisture; coconut oil is a delightful alternative.
  • 1 tsp vanilla extract – introduces warmth; pure almond extract can enhance flavor further.
  • 1-2 tablespoons pink food coloring – elevates visual appeal; beet juice is a natural alternative.
  • 1 cup cream cheese frosting – the filling gives a creamy texture; whipped coconut cream offers a dairy-free option.

Step-by-Step Instructions

Begin by preheating your oven to 350°F (175°C) and lining a 15×10-inch jelly roll pan with parchment paper. Greasing is a must to ensure the cake comes out smoothly. In a mixing bowl, whisk together the flour, sugar, cocoa powder, baking powder, and salt until evenly combined. This dry mix forms the base of your lovely pink concoction.

In another bowl, crack the eggs and whisk them until fluffy. Gradually mix in the buttermilk, vegetable oil, vanilla extract, and pink food coloring until it’s a shimmering, vibrant hue. Carefully fold the wet ingredients into the dry mix until just combined. Avoid overmixing, as it might toughen your cake.

Pour the batter into your prepared pan and spread it evenly using a spatula. Bake for approximately 12-15 minutes or until a toothpick inserted in the center comes out clean. As it bakes, the aroma will fill your kitchen and hint at the sumptuous delight to come.

Once baked, let the cake cool for about 5 minutes, then carefully invert it onto a kitchen towel dusted with powdered sugar. Peel off the parchment paper, and starting from the edge of the towel, roll the cake tightly. Allow it to cool completely in this rolled shape—this helps maintain its beautiful form.

After cooling, gently unroll the cake and spread the cream cheese frosting evenly across the surface. Re-roll the cake without the towel, and wrap it in plastic wrap. Refrigerate for at least an hour to let the flavors meld and the roll set. When ready to serve, slice it into beautiful servings, revealing the enchanting spiral of pink velvet.

Expert Tips

For those new to cake rolling, here are some insider secrets: ensure your cake cools completely to prevent cracking. If cracks do appear, don’t fret! A generous layer of frosting will hide any imperfections. If you’re worried about the moistness of the cake, lightly brush a simple syrup of sugar and water over the surface before rolling it; this adds sweetness and keeps it ultra-soft.

Using a cooling rack can help speed up the cooling process without trapping heat. When working with colored batters, try using gel coloring for more vibrant results without altering the texture. Lastly, if you’re preparing this for a crowd, consider doubling the recipe. These rolls freeze beautifully, allowing you to whip out a vibrant, delightful dessert on a whim.

Storage & Substitutions

This pink velvet cake roll can be stored in the refrigerator for up to five days, tightly wrapped to maintain freshness. It holds up well in the freezer for about three months. Just make sure to slice it before freezing for easy access later. When ready to enjoy, let it thaw overnight in the fridge. You can also freeze the unfilled cake separately, and simply add the frosting when you’re ready to roll it out again.

For those needing dietary adjustments, swap buttermilk with plant-based alternatives, and try using alternative sweeteners if you’re watching sugar intake. With a little creativity, this cake can fit almost any dietary preference.

How do I make this recipe ahead?

To make this recipe ahead of time, bake the cake roll and allow it to cool completely. Instead of adding the frosting immediately, wrap the cooled cake tightly in plastic wrap and store it in the refrigerator up to a day in advance. When you’re ready to serve, simply spread the frosting over the cake, roll it up, slice, and enjoy.

Can I use cake mix instead?

Yes, using a boxed cake mix is a great shortcut! Simply prepare the cake mix per the instructions, add cocoa powder and food coloring to achieve that pink velvet look, and proceed with rolling and frosting as outlined in the recipe. It’s a time-saver that still results in a stunning dessert.

Why is my cake roll cracking?

Cake rolls can crack when they are overbaked or not sufficiently cooled before being rolled. To prevent this, keep an eye on your baking time and allow the cake to cool slightly before rolling. Additionally, rolling the cake in a kitchen towel while it’s still warm helps shape and prevent cracking.

Can I decorate the cake roll?

Absolutely! After slicing, you can sprinkle powdered sugar on top for a sweet finish. Fresh fruit, edible flowers, or a drizzle of chocolate ganache can also elevate presentation, making your pink velvet cake roll even more stunning for special occasions.

What’s the best way to serve it?

Serving this cake roll chilled works best, as the flavors really come to life when it’s cold. Pair it with a scoop of vanilla ice cream for a delightful contrast, or enjoy it with a cup of coffee or tea for a lovely afternoon treat. Each slice is not just dessert; it’s a moment of joy.

As you indulge in your delightful pink velvet cake roll, remember it’s more than just a tasty treat; it’s a celebration of color, flavor, and the little moments we share with loved ones. I’d love to hear your thoughts on this recipe, so please drop a comment below if you try it, or share your twists on it! Don’t forget to save this recipe for your next baking adventure. Happy baking!

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Pink Velvet Cake Roll Recipe

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Bake a delightful Pink Velvet Cake Roll with this easy recipe from my Texas kitchen Its familyapproved and perfect for any occasion Try this recipe

  • Author: susan
  • Prep Time: 20 minutes
  • Cook Time: 15 minutes
  • Total Time: 35 minutes
  • Yield: 8 servings
  • Category: Dessert
  • Cuisine: American

Ingredients

Scale
  • 1 cup all-purpose flour
  • 1 cup granulated sugar
  • 1/4 cup unsweetened cocoa powder
  • 1 teaspoon baking powder
  • 1/2 teaspoon salt
  • 3 large eggs
  • 1/2 cup buttermilk
  • 1/4 cup vegetable oil
  • 1 teaspoon vanilla extract
  • 12 tablespoons pink food coloring
  • 1 cup cream cheese frosting

Instructions

  • Preheat the oven to 350°F (175°C) and line a 15×10-inch jelly roll pan with parchment paper.
  • In a mixing bowl, whisk together the flour, sugar, cocoa powder, baking powder, and salt until combined.
  • In another bowl, whisk the eggs until fluffy, then mix in the buttermilk, vegetable oil, vanilla extract, and pink food coloring.
  • Fold the wet ingredients into the dry mixture until just combined, avoiding overmixing.
  • Pour the batter into the prepared pan and bake for 12-15 minutes until a toothpick comes out clean.
  • Let the cake cool for 5 minutes, then invert onto a powdered sugar-dusted kitchen towel and roll it tightly to cool completely.
  • After cooling, unroll the cake, spread the cream cheese frosting evenly, and re-roll the cake without the towel.
  • Wrap in plastic wrap and refrigerate for at least an hour before slicing.

Notes

A delightful pink velvet cake roll filled with creamy frosting, perfect for any occasion and bursting with flavor.

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Hi there! I’m Susan Lirden — a Texas-based home cook, busy mom of two, and the heart behind Families I share simple, family-friendly meals made with love, real ingredients, and a touch of Southern warmth.💕

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